Effectiveness vs Efficiency
Recognizing the difference between effectiveness and efficiency is essential for long-term success. Effectiveness focuses on achieving desired outcomes; doing the right things that create desired results. For instance, a marketing campaign designed to increase brand awareness can be considered effective if it actually reaches the target audience and boosts engagement, regardless of the cost. Efficiency, however, is about the optimal use of resources; doing things in the right way. It emphasizes minimizing time, effort, and